"Six months in and I finished my first 100k with a smile. Jason's plan met me where I was, not where a spreadsheet said I should be."
Anna R.
First 100k Finisher · Julian Alps
Run Coach · lululemon Ambassador
Get better.
Enjoy every
kilometre.
Personalised coaching for runners of every level. All terrains, any goal — from your first 5k to your first hundred. I build the plan around your life, your body, and the finish line you're chasing.
Scroll — the mountains don't come to you
Est. Aotearoa · Coaching worldwide
All levels ✦Any terrain ✦Any goal ✦Trail · Road · Mountain ✦lululemon Ambassador ✦Personalised plans ✦Runners worldwide ✦All levels ✦Any terrain ✦Any goal ✦Trail · Road · Mountain ✦lululemon Ambassador ✦Personalised plans ✦Runners worldwide ✦
01 / AboutAotearoa → World
The Coach · lululemon Ambassador
A life spent running. One job: to help you get better — and love every step of it.
I'm Jason — a run coach and lifelong ultra runner. I've spent decades on start lines all over the world, from local road races to alpine hundreds, learning what actually works when the plan meets real life.
I coach runners of every level. Beginners chasing their first 5k. Marathoners hunting a PB. Ultra runners taking on their biggest race yet. Same coach, same care — the plan just meets you where you are.
No cookie-cutter templates. Just a partnership built around your goal, your body, and the life you actually live.
20+
Years running
40+
Ultras finished
150+
Athletes coached
4
Continents raced
Field notes
"Hour eleven. Headlamp beam and your own breathing. This is where the training shows up."
02 / Philosophy
How I coach.
Three non-negotiables that shape every plan I write.
01
Consistency beats heroics
The magic isn't in one perfect week. It's in three years of showing up when you don't feel like it. We build a plan that lives inside your life, not on top of it.
02
The body writes the plan
Your data, your feel, your recovery — every week I rewrite what's next. No copy-paste blocks. Coaching that listens.
03
Train the mind first
Ultras are decided at hour ten, not week ten. We work the pain cave, pacing, fueling, and the stories you tell yourself when it gets ugly.
03 / Coaching
Pick the level.
I'll build the rest.
Every plan is 1-on-1 and hand-written. These tiers set the depth of support — not the depth of thinking.
Foundations
$180per month
For runners chasing their first big goal — marathon or first ultra.
- Personalised training plan, updated weekly
- Structured build with strength & mobility
- Weekly check-in via voice memo or email
- Race-day fueling & pacing brief
Most chosen
Performance
$280per month
For experienced runners hunting a PB, first 100k, or a specific hard race.
- Everything in Foundations
- Weekly 30-min video call
- TrainingPeaks daily plan adjustments
- Full data review (HR, power, sleep, HRV)
- Race recon & pacing strategy
Ultra
$420per month
For runners taking on 100 miles, multi-day, or an audacious FKT.
- Everything in Performance
- Two calls per week + Voxer access
- Crew, gear & nutrition planning
- Mental performance sessions
- On-course support consult
04 / Why me
Coaches are common.
Coaches who've bled for it aren't.
01
Lived experience
I've raced what you're training for. The advice comes from the trail, not a textbook.
02
Truly personalised
No templates. Every session is written for your week, your body, your goal.
03
Data-informed
HR, power, sleep, HRV — analysed, but never worshipped. The feel still matters.
04
Mindset work
The last 20% of an ultra is 80% head. We train it as seriously as the legs.
05
Accountability
Weekly touchpoints. Direct messages. You'll never wonder if I noticed.
06
Global perspective
Athletes in NZ, EU, US, UK. Multi-terrain, multi-climate, multi-race-format.
Field notes
"A medal is just paint on metal. What you become chasing it — that's the point."
05 / Runner stories
Their finish lines.
Real athletes. Real races. The kind of goals people said were too big for them.
"PB'd my marathon by 14 minutes at 42. I've never trained less and raced faster. He got me to trust the work."
Marek P.
2:52 Marathon PB · Budapest
"I'd DNF'd two hundreds in a row. Jason rebuilt my head as much as my legs. Buckle earned this year."
Sam T.
Sub-24 · Western States qualifier
06 / The process
From the first call to your finish line.
01
Discovery call
A free 30-minute conversation. Your goal, your history, your calendar. We decide if we're the right fit.
02
Deep assessment
Training history, injuries, life load, race calendar, testing data. The full picture before a single session is written.
03
Personalised plan
Your first block, hand-built for the next 4 weeks. Delivered in TrainingPeaks with clear intent behind every session.
04
Weekly coaching
I rewrite the plan every week based on your data and how you're feeling. Voice memos, calls, message threads.
05
Race day
Pacing plan, fueling plan, kit list, mental cues. Then we debrief, and start building toward the next one.
Your move
Your next race
starts with a
conversation.
Free 30-minute discovery call. No pitch, no pressure — just a talk about your goal and whether I'm the coach to get you there.
